Momentum
The Content Marketing Blog
TMP Worldwide and Thismoment Announce Strategic Partnership to Enhance Talent Acquisition Processes
Jul 10, 2014

TMP Worldwide Advertising & Communications, LLC, a global, tech-enabled talent acquisition company, today announced that it has entered a strategic partnership with Thismoment to offer employers a best-in-class user generated content and experience management solution to enhance their employer brands and ensure they attract right-fit talent.

As competition for qualified workers continues to increase, organizations must leverage the tools and best practices that enable them to stand out from the crowd and to be seen as an employer of choice. Through this partnership, TMP's and Thismoment's extensive list of joint customers will benefit from TMP's talent acquisition expertise and TalentBrew platform, combined with the power of Thismoment's Content Cloud experience management software to help companies showcase their unique employee experiences and improve the talent acquisition process. [...]

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For The Future of Digital Cards, Look To The Past
Jun 12, 2014

Without question, the web is now buzzing about what web cards, (a la Google Now), bring to the table, but the idea of content-rich “cards” has been around for a long time. Let’s take a look at how collectible card games can offer insight into this burgeoning UX metaphor.

There is a specific market out there with millions of users that have been addicted to the concept of cards for decades, and that market has little to do with the internet. Welcome to the world of collectible card games. [...]

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Playing with Cards: The New User Experience
May 20, 2014

With the likes of Facebook and Twitter now using cards as the primary way to display content, it is time to reevaluate how we interact with the web. Interactive digital cards not only display information to the user, but also entice the user to play with them.

The depth of the card format allows users to get caught up in a moment of exploration; it attracts their attention and holds it in an already familiar card template while playing with the accessories of its content. [...]

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"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
What Facebook’s F8 Conference Means for Developers and Marketers
May 5, 2014

Last week, Facebook held its fifth F8 Conference in San Francisco. In the past, Facebook has used F8 to introduce sweeping new features and technologies, such as the Like Button, Timeline and the Graph API.

F8 has always been focused on the shiny new products that developers hope will help them become the next big success story in the Facebook ecosystem. This year was different, however. [...]

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Banking on Social Success
May 1, 2014

When you think of brands that are kicking social media butt, banks probably aren’t among the first to spring to mind. Let’s face it:

there’s nothing exciting about broadcasting banking activities in the social sphere. Unless you just hit the jackpot with a wayward ATM, your cyber circle is probably not interested. [...]

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Turning Content into Commerce
Apr 21, 2014

 

A few weeks ago, Sephora launched their Beauty Board experience on their website, Sephora.com, built leveraging Thismoment’s platform.

It’s a bold move by a bold and innovative company, who is early to the realization that user generated content (UGC) has value beyond the casual entertainment of looking at selfies for the sheer shock value.

Other companies, many of whom are our customers, are leveraging UGC in strategic ways as well. Levi’s asked brand loyalists to send in their visual interpretations of the 501 Jean, to change perception with millennials. [...]

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UGC: 3 reasons why your lawyer may freak out (and how to avoid it)*
Apr 11, 2014

The recent news about Katherine Heigl suing Duane Reade -- for repurposing a photo that celebrity paparazzi site Just Jared took of her walking out of a Duane Reade store -- highlights an important lesson for brand marketers when it comes to content and social media: images found on the internet may not always fair game for brand marketing.

User-generated content, or “UGC” for short, which has proliferated with the ubiquity of smart phones -- whether in text, picture or video format – is at the heart of many prominent marketing campaigns today.

Technology platforms help marketers identify UGC through both search and hashtags, which function as signals in order for users to find and follow other users or topics of similar interest.

The use of hashtags in Superbowl commercials since 2011 has had a staggering 38X growth in popularity. Brands are listening and discovering the impact that incorporating UGC into their marketing strategies can have. [...]

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"A UGC hashtag campaign without ROI is indeed DOA!"
—Dan Kimball