It’s a new year and that usually means it’s time to bat around predictions for the coming year. So, I’d like to add one prediction for the future of digital technology in 2014.
In short, “cards” are the future.
I stumbled on Paul Adam’s blog post about digital content cards and completely agree that cards are the future. Why? [...]line-height: 20px;">Are you ready to take the next-generation Thismoment Developer Platform for a spin? [...]
A handful of Thismoment team members were lucky enough to attend Most Contagious 2014 in New York and London last week. What’s Most Contagious?
In the words of the event’s website, it is a “unique, hybrid event dedicated to dissecting the trends, technologies and creative thinking that are transforming how consumers behave and the way brands and businesses operate and communicate.”
The website further explains, “[Most Contagious] celebrates and showcases the biggest innovations, the most disruptive startups, the most impactful marketing, dissecting and decoding the impact these will have on the immediate future for brands and advertising.”
Ambitious. Audacious even. [...]
As we continue to celebrate the holiday season and prepare to usher in a New Year, let’s take a look back at this year’s biggest trend in digital marketing: user-generated content.
In a previous blog post, we outlined the importance of fostering authentic social conversations around your brand leveraging UGC.
Study after study confirms that potential customers overwhelmingly trust reviews and insights from friends, family and peers when making a purchase decision. They’re scouring the web for this information, dropping nuggets of knowledge of their own as they go along.
To that end, we’re doling out a dozen tips and insights to help you with your digital campaigns in 2014. [...]
With 92% of consumers today trusting the opinions of real people over any other form of advertising, the “social media generation” feeds off the opinions of their peers and regularly participate in online conversations using text, photos and videos. Marketers are responding to this evolution in consumer behavior by fostering these kinds of authentic conversations around their brands on social media.
From promoting blockbuster movies to blenders, high tech to health care;
the biggest brands encourage fans to contribute content via social media contests and online destinations that showcase fan content, curated through the ubiquitous hashtag. And while the specifics of these campaigns differ, they all have one goal: [...]
The NFL's annual marquee game needs no introduction or validation of its significance to brand marketers. In short, many people will be engaged with the gridiron showdown and gameday content across various channels.
For those of you looking to ride the wave of buzz in early January, we've compiled a list of best practices to help you build a game-winning digital campaign.
Without further filler, our Top 7 Tips for Super Success:
Define and program for all three phases of the game: pre, during and post. [...]
