Thismoment Content Marketing Blog - Page 20 of 49 - All you need to know about content marketing @Thismoment.

For Authenticity, Let Your Fans Do The Talking

@sbercel

Dec 3, 2013

With 92% of consumers today trusting the opinions of real people over any other form of advertising, the “social media generation” feeds off the opinions of their peers and regularly participate in online conversations using text, photos and videos. Marketers are responding to this evolution in consumer behavior by fostering these kinds of authentic conversations around their brands on social media.

From promoting blockbuster movies to blenders, high tech to health care;

the biggest brands encourage fans to contribute content via social media contests and online destinations that showcase fan content, curated through the ubiquitous hashtag. And while the specifics of these campaigns differ, they all have one goal: [...]

7 Tips For Building Game Winning Digital Campaigns

Will Park

@willpark

Nov 26, 2013

The NFL's annual marquee game needs no introduction or validation of its significance to brand marketers. In short, many people will be engaged with the gridiron showdown and gameday content across various channels.

For those of you looking to ride the wave of buzz in early January, we've compiled a list of best practices to help you build a game-winning digital campaign.

Without further filler, our Top 7 Tips for Super Success:

Define and program for all three phases of the game: pre, during and post. [...]

My New Favorite Instagram Filter Is Called ‘Revenue’

Jon Eccles

@dubiousbaldwin

Nov 25, 2013

line-height: 20px;">This simple-but-elegant image, recently posted to Instagram, is the start of something special. [...]

"Marketers have much to gain by including sales in the content marketing mix. Get to it!"

—Marc Cowlin

"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "

—Jason Falls

Levi’s 501: Reconnecting Youth With A Storied Brand

Sonia Bercel

@sbercel

Nov 21, 2013

The recent news regarding Facebook’s offer to acquire teen-savvy messaging app Snapchat for 3 billion dollars is an important reminder of how quickly the social media landscape can change and how quickly brands need to respond.

For marketers seeking to reach the youth audience, understanding and reacting nimbly to shifts in consumers’ online habits is critical to success. Case in point:

Levi’s #501 campaign launched earlier this year to re-introduce the 140-year old 501 Jean brand to the youth audience.

In partnership with their agency Wunderman and leveraging Thismoment’s technology, Levi’s successfully created a beautiful, interactive experience that showcased users’ interpretation of the 501 jean by asking them to create and share photos via Instagram and Twitter. Low barriers to entry, such as Twitter and Instagram hashtags and media partnerships, helped drive awareness for the #501 campaign and ultimately re-connect youth to the storied brand with massive social engagement.

For more information on the #501 campaign watch the video below. [...]

The Secret to Better Collaboration: Just Add Walnuts

Diana Klockova

@dinabanina

Nov 19, 2013

Guest author Diana Klochkova helps lead the Levi’s Social Engagement team in San Francisco. She recently spent a month in Shanghai with her digital marketing team and brought back some tasty insights about global teamwork.

We all speak the same language, but that doesn’t mean we’re all communicating in the same way.

While this can be frustrating, to me it has always been a fascinating and fun challenge – one that I have tried to solve with layers of process, regular conference calls, and lots (and lots) of Basecamp messages.

The trick, it turns out, to communicating effectively: pizza, tofu, and walnuts.

Let me explain.

In my two years working at Levi’s Global Office, one consistent challenge has been collaborating with local markets and teams around the world. [...]