Thismoment Content Marketing Blog - Page 21 of 49 - All you need to know about content marketing @Thismoment.

@willpark

Nov 15, 2013

For any business to succeed, it must grow. To do this effectively, businesses need to foster strategic partnerships.

For Intuit, Thismoment happens to be one of their most important strategic partners in 2013.

Intuit hosts their annual Strategic Partner Summit to highlight and thank the business partners that have contributed to the company’s success in the past year. This year’s Summit included a nominee-pool comprised of their strategic vendors and partners.

As Intuit’s important strategic partner in 2013, Thismoment was recently awarded the coveted “Rising Star” Award.

Through our partnership, we enabled interactive digital campaigns like the Love Our Local Business campaign -- asking small businesses to submit “wishes” that could be granted with $5,000 cash prizes. [...]

How CIOs Are Becoming The Heroes Of The C-Suite

Sonia Bercel

@sbercel

Nov 14, 2013

Advances in technology -- social media, cloud, mobile and big data -- are transforming how enterprises deliver and consume IT. As information technology’s prominence has increased, so has the role of the CIO;

the once back-office function is being elevated to key business leader status, driving strategic enterprise goals.

So where do these IT Execs go to discover leading-edge technologies and systems that can support their business? The Sierra Ventures CIO Summit.

Every year, Sierra Ventures hosts this event to connect CIO’s with some of Silicon Valley's most innovative startups. [...]

The Best Bespoke YouTube Channels: What Makes Them Great?

Will Park

@willpark

Nov 13, 2013

When your social campaigns look good, so does your brand (and so do you). The folks over at Adjust Your Set took a look the world’s best custom YouTube One-channels and wrangled those that make their brands look really, really good.

We were proud to see so many of Thismoment’s customers brand channels on Adjust Your Set’s list.

As brand marketers, it’s our mission to cut through the noise and generate awareness for our digital campaign.

We want to ensure our social footprint is on-brand. We want to engage our customers with experiences that are consistent across platforms and across devices. [...]

"Marketers have much to gain by including sales in the content marketing mix. Get to it!"

—Marc Cowlin

"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "

—Jason Falls

The Democratization of Content Marketing: Momentum NYC 2013

Will Park

@willpark

Oct 15, 2013

We live in a world that’s buzzing with online conversations about brands. And, with user-generated content becoming more important, we’re faced with new challenges and opportunities to engage with audiences.

Throughout the year we give top brand marketers a forum to share their thoughts and experiences around the evolution of content marketing, best practices and trends.

We call this informal meeting of the minds our Momentum marketing forum, which most recently took place in New York City’s Gallow Green.

The discussions at Momentum NYC 2013 focused on social media’s impact on the way marketers build their brands. The Altimeter Group’s Rebecca Lieb (@lieblink) kicked off the discussion amongst attending brands and agencies (such as Deloitte, Fisher Price, IBM and Wunderman) about the democratization of content and what user-generated means in an ever-changing digital landscape.

In fact, “2013 [will mark] the end of traditional advertising and the start of a new era. [...]

How Intuit Made Dreams Come True By Turning Customers Into Content Creators

Will Park

@willpark

Oct 10, 2013

Growing a small business is tough enough without the specter of a difficult economy looming overhead. So, in response to seeing many small businesses struggling in late 2012, Intuit set out to give $5,000 grants to 15 lucky proprietors who created multimedia content for the “Love Our Local Business” campaign.

Love Our Local Business was an overwhelming success, yielding thousands of entries and hundreds of votes per entry. The turnout prompted Intuit to double down and grant an additional 15 “wishes” to customers. [...]

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