The Content Marketing Blog
Oct 8, 2013

When I was a kid, people would ask me what my name meant. And I can remember beaming with pride telling them it meant “to conquer.”  It hasn’t always been so easy explaining the name of our company.

Thismoment doesn’t fall into any obvious category, doesn’t roll off the tongue, and somehow invites more questions than answers. Those patient enough to learn about its origins are appreciated, but also few and far between.  Today, after more than five years and thanks to the work of our amazing brand marketing team, it all finally makes sense. Our lives are a series of moments, and every experience we have and connection we make happens within them. Most moments are drops in the river of time. [...]

Oct 1, 2013

If life boils down to one thing, it’s movement. To live is to keep moving. -Jerry Seinfeld
We tend to agree with Jerry.

Especially when it comes to digital marketing. Brand marketers like you must constantly adjust to an ever-changing technology landscape or be left behind and forgotten. [...]

Sep 27, 2013

Gamers have rallied to Rockstar Games' "Grand Theft Auto V." Despite fans' enthusiasm for pillaging, mayhem-making and other misdeeds in GTA's virtual world, they happily poured over $1 billion dollars into publisher Take Two's coffers in just the first 3 days of the game's release. The notorious franchise's long and colorful history, as well as a Metacritic score of 97 out of 100, helped to stoke demand.

An estimated marketing spend of $150 million didn't hurt. With a budget the size of Los Santos, it stands to reason that Rockstar would throw a few greenbacks at online promotion. [...]

"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
Sep 18, 2013

If you were given $100,000 to travel anywhere in the world for a year where would you go? Earlier this year, the travel-planning agencyJauntarooposed this question to the world in their Best Job Around the World campaign.

Fans and world travelers alike were given the opportunity to win this incredible price by recording and submitting a 60 second video that makes their case for why they should be the ones to win.

With the prospect of winning a year long trip around the world, this user-generated content(UGC) campaign was sure to be a huge hit. What they didn’t expect was just how successful it would be and the viral buzz it would create. [...]

Sep 12, 2013

Now more than ever, data drives marketing. Tracking marketing program performance early and often is essential to maximizing marketing results;

however, gathering, analyzing and drawing actionable insights from the avalanche of available data is easier said than done. With the maturation and expansion of the social marketing landscape have come more services for businesses. [...]

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Equip your sales reps to deliver exactly the right content to the right customer on the right device, at the exact time it's needed.
Sep 11, 2013

New Solution: Thismoment #UGC
Popularized by Twitter, hashtags have proven to be a great mechanism for inspiring, unifying and amplifying brand-related conversations.

When used effectively, hashtags enable brands to piggyback on trending topics and gain mass exposure to their products and services.

To date, marketers have sourced, curated and managed hashtag campaigns manually. But now that hashtags have been universally adopted by audiences across Instagram, Tumblr, Pinterest, Google+, YouTube, Vine and even Facebook, hashtag volume easily overwhelms manual processes. [...]

Sep 9, 2013

Is your brand on YouTube? If the answer is “yes,” then you should be aware of important Google service and policy changes that will be taking effect on October 1.

These changes will impact YouTube’s minimum media spend requirements, mobile capabilities and more. Understanding them will help to minimize disruption to your video marketing strategy. [...]

"A UGC hashtag campaign without ROI is indeed DOA!"
—Dan Kimball