Thismoment Content Marketing Blog - Page 23 of 49 - All you need to know about content marketing @Thismoment.

Making User-Generated Content Simple and Effective for Brands

@willpark

Sep 11, 2013

New Solution: Thismoment #UGC

Popularized by Twitter, hashtags have proven to be a great mechanism for inspiring, unifying and amplifying brand-related conversations.

When used effectively, hashtags enable brands to piggyback on trending topics and gain mass exposure to their products and services.

To date, marketers have sourced, curated and managed hashtag campaigns manually. But now that hashtags have been universally adopted by audiences across Instagram, Tumblr, Pinterest, Google+, YouTube, Vine and even Facebook, hashtag volume easily overwhelms manual processes. [...]

Important YouTube Service & Policy Changes Affecting Brands

Will Park

@willpark

Sep 9, 2013

Is your brand on YouTube? If the answer is “yes,” then you should be aware of important Google service and policy changes that will be taking effect on October 1.

These changes will impact YouTube’s minimum media spend requirements, mobile capabilities and more. Understanding them will help to minimize disruption to your video marketing strategy. [...]

Intuit Small Business Goes Big

Chris McGarry

@cmcg

Sep 9, 2013

This summer Intuit Small Business launched its most ambitious interactive campaign ever, “Small Business Big Game” (powered by Thismoment). It’s big.

How big? Try Super big. [...]

"Marketers have much to gain by including sales in the content marketing mix. Get to it!"

—Marc Cowlin

"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "

—Jason Falls

A Front Row Seat to the Big Game

Lisa Thoman

Sep 9, 2013

As we dust off our favorite jerseys to prepare for football season, brands have already started the first phases of their 2014 Super Bowl campaigns. By teasing out content and leveraging user content to drive deeper engagement they can stretch their Super Bowl marketing dollars further.

Brands today have more ways than ever to encourage audiences to take part and help make their campaign the biggest success of the Super Bowl. This year alone, almost every major social site has improved the way consumers can share their story. [...]

Facebook Befriends Contests on its Native Platform

Jon Eccles

@dubiousbaldwin

Aug 30, 2013

This week, Facebook announced changes to its promotion and contest guidelines that have huge implications for brands using Facebook to connect with their consumers. The most significant change is that Apps and Page Tabs are no longer required to run a promotion on Facebook. That means that companies can run contests on any native Facebook Page timeline -- including permitting entering a promotion by simply posting or commenting, and using Comments and Likes as a voting mechanism. Promotions are still prohibited on personal pages and Facebook will still police mis-tagged images or share-with-your-friends-to-enter violations.

Since you won’t be collecting user emails, winners should be notified by replying to their Post/Comment and/or tagging them in your winner announcement Post. And, of course, companies are still responsible for complying with Facebook’s other requirements and any other legal regulations. So now that your brand can create a contest simply by publishing a post to your fans asking for text and photo comments, what does this mean for your brand marketing? [...]

Equip your sales reps to deliver exactly the right content to the right customer on the right device, at the exact time it's needed.

Topshop: Changing the Face of Fashion Week

Andrew Sielen

Aug 29, 2013

London Fashion Week has traditionally been an exclusive event for the fashion elite. The hottest designers hold shows displaying their newest styles for an audience of three to four hundred people—that is until last spring.

In a partnership with Google+, Topshop created Topshop Unique, a comprehensive website that brought the latest in fashion from London Fashion Week to over two million people around the globe.

A leader in fashion and media in the UK, Topshop has made innovation a core value throughout their company and have made it their mission to make cutting edge affordable fashion available to everyone.

Topshop Unique connected fans to the show in unprecedented ways. The page featured a live stream of the show with cameras focused on the runway in the Tate Modern and cameras hidden in the models handbags. [...]

The Dot-Brand Revolution (Part 2 of 2)

Debbie Rosenbaum

@rosenbaum_TM

Aug 21, 2013

In Part 1, I wrote about an impending expansion of generic top-level domains (gTLDs) at the end of 2013. To recap,generic top-level domains (gTLDs) are the part of the URL that come after the last dot such as "com" or "org."

Please note that this post contains information and considerations for marketing professionals to help them navigate the coming gTLD revolution.It should not be construed as or relied on for legal advice.

If you have legal questions, please consult with your an attorney.

Regardless of whether your brand intends to operate a registry, register some second-level domain names, or just protect your goodwill, managing the flood of new gTLDs should be part of your marketing strategy.

Here’s why.

Open Registries vs. [...]

"A UGC hashtag campaign without ROI is indeed DOA!"

—Dan Kimball

We'd love to hear from you.

Every brand has a story to tell.

We make it easy.