Lists are one of the best Twitter features, yet one of the most underutilized. Without Twitter lists, my Twitter feed is a disorganized mess of information covering all of my interests. I build lists ranging from marketing to recruitment, technology, world news and sports (ok, sports don’t interest me, but the feed does help me […]
Content marketing is more than tactics Content marketers often think about blog posts, videos, images, Tweets and the like. But, content marketing is so much more than tactical execution. Strong content marketing is an extension of the business idea. It’s a strategy that cultivates the kind of audiences you need to sell to in order […]
Google has a unique perspective on what practically everyone is doing online. Recently, they analyzed their search data and compiled some information that is very useful for content marketers. Combining observations from search data with industry research, the team at Think with Google predicted three basic trends and content opportunities to watch out for in […]
"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
As a Bears fan, watching the Super Bowl was a fairly emotionless experience – at least until the ads air. While my uncle taught me to root for ‘injuries’ when the Bears aren’t playing, this year, I felt it would be more honorable to root for great ads. At $4.5 million a pop for one […]
This year, the most intriguing Super Bowl ad was from McDonald’s. Certainly, we all wish we had their budget, but regardless of spend, McDonald’s provided a lesson about extending ad campaigns through social engagement, which doesn’t have to extend the dollars. McDonald’s “Pay With Love” McDonald’s “Pay With Love” advertisement extended their TV ad into […]
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One lazy Sunday afternoon, I was scrolling through my Instagram feed and realized that the majority of the content I “follow” is fashion-related. And, the producers of that content aren’t my friends or people I know, but rather famous fashion bloggers. I found myself caught in a trap of never-ending engaging fashion content, beauty tips […]
Everyone loves the big splash Super Bowl ads make—before, during, and after the game these ads generate massive interest and provide a significant uplift for brands. But the $4.5 million price tag for a 30 second spot is out of the reach for most companies. And even if the cost isn’t an issue, advertising during […]
"A UGC hashtag campaign without ROI is indeed DOA!"
—Dan Kimball