It’s Monday morning in the year 2025, and everything in your inbox is strangely…relevant. The maker of your oven sent over another list of recipes that you would actually make. Your gym emailed a report of your weekly workouts – it turns out that your strength is 20 percent higher over the previous month, but […]
It doesn’t matter what you call it, storytelling is at the center of content marketing. Content marketing, brand journalism, marketing communications, creative, there are so many labels being tossed around in relation to what content marketers do every day. So much so that Ike Pigott, a former television news journalist and current communications strategist for […]
Astute B2B marketers know that content lead generation is an important goal for their marketing programs. In fact, 83% of B2B marketers surveyed by the Content Marketing Institute cite lead generation as an important marketing goal, second only to brand awareness (84%). So it’s a good thing that content marketing is a particularly good way […]
"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
When I was very young, I was told that there is beauty everywhere you look. This idea confused me because sometimes, in some places, I saw little beauty. For instance, sitting at the corner waiting for the school bus, all I saw was a cold morning with a day at school looming. But sometimes, I […]
A bushy bearded man wearing a Mickey Mouse t-shirt and a Patriots beanie introduces himself as YoAnty. His plan is to ‘unbox’ a pair of Brooks running shoes for his 71,582 YouTube subscribers. The shoes were a gift from Kaleb, a YoAntyKicks fan who happens to work at Finish Line. As I watched two questions ran […]
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Content Marketing Trends: Not Effective But Doing More? Marketers love content. However, many feel there is much room for improvement in their content marketing programs. According to the Content Marketing Institute’s B2B Content Marketing 2015 Benchmarks, Budgets, and Trends – North America, seven out of ten marketers are doing more content marketing this year than […]
If you could turn a magazine story, newspaper article or broadcast newscast into exactly what your marketing or PR director wants, a story about your brand, I could count on one finger who would read or watch enthusiastically. Only that marketing or public relations director would be interested, because only he or she wants to […]
"A UGC hashtag campaign without ROI is indeed DOA!"
—Dan Kimball