It’s no surprise that smartphones have become virtual enemies with brick-and-mortar stores given the fierce competition for shopping dollars. But retail and mobile can be besties if retailers embrace the digital features consumers want before they even set foot in a store and while there. In fact, 71% of smartphone users who research products inside […]
Today’s consumers are used to being in control of their online brand experiences. And brand marketers are actively encouraging this engagement with their online and omni-channel marketing strategies. It’s no surprise that these consumer expectations bleed into the B2B experience. Buyers crave B2B engagement opportunities in the same way they crave engagement with B2C brands. […]
Separate signal from the noise with these outlandish approaches We keep beating the drum that content marketing success requires making your content stand out. There are many ways to do this, but two favorites are using humor/drama to enhance the emotional triggers of content, and using celebrities/major brands, to co-op an audience. I’m partial to […]
"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
Queen of content marketing wants marketers to stop wasting their customer’s time “Those of you who think you are not writers, you’re wrong,” Ann Handley proclaims, regularly. The Chief Content Officer at MarketingProfs is on a mission to convince not just every marketer, but every businessperson, that they are indeed writers. Her new book Everybody Writes is […]
The Insurance industry is unique, few customers understand the product, want to buy it or want to have to use it. Within the industry, it is commonly believed that insurance is sold, not bought, and one of the most effective techniques remains “smiling and dialing.” So, where do insurance industry content marketing programs fit into […]
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Company Momentum Continues as Fortune 500 brands like Coca-Cola, AB InBev, and Hewlett Packard Choose Thismoment for Unique Features, Scalability and Enterprise-readiness Today we are pleased to announce a number of enhancements to our Content Cloud platform that make it simpler and more efficient for brands to leverage the benefits of UGC storytelling across the enterprise. The latest features include advancements to UGC rights management, user permissions and integration with leading marketing technology systems.
Together, these features help organizations make UGC an integral part of how they serve and connect with customers, partners, and employees. Content Marketing Institute reports that 48 percent of B2B and 70 percent of B2C companies view UGC as an important part of their marketing strategies for 2015. [...]
Every year the holiday season is packed with emotionally charged ads, promos and brand marketing that make our hearts melt. Sometimes brands manage to create content gold. Other times they fail and create content coal. This year, so far, the gold prize for super awesomeness in holiday content, advertising and PR goes to…(drum roll, please)… […]
"A UGC hashtag campaign without ROI is indeed DOA!"
—Dan Kimball