Thismoment Content Marketing Blog - Page 8 of 49 - All you need to know about content marketing @Thismoment.

NEWS: Thismoment Elevates Enterprise UGC Marketing With New Content Cloud Upgrades and Partnerships

@mcowlin

Dec 17, 2014

Company Momentum Continues as Fortune 500 brands like Coca-Cola, AB InBev, and Hewlett Packard Choose Thismoment for Unique Features, Scalability and Enterprise-readiness Today we are pleased to announce a number of enhancements to our Content Cloud platform that make it simpler and more efficient for brands to leverage the benefits of UGC storytelling across the enterprise. The latest features include advancements to UGC rights management, user permissions and integration with leading marketing technology systems.

Together, these features help organizations make UGC an integral part of how they serve and connect with customers, partners, and employees. Content Marketing Institute reports that 48 percent of B2B and 70 percent of B2C companies view UGC as an important part of their marketing strategies for 2015. [...]

UPS Strikes Content Gold With Wishes Delivered

Marc Cowlin

@mcowlin

Dec 16, 2014

Every year the holiday season is packed with emotionally charged ads, promos and brand marketing that make our hearts melt. Sometimes brands manage to create content gold. Other times they fail and create content coal. This year, so far, the gold prize for super awesomeness in holiday content, advertising and PR goes to…(drum roll, please)… […]

Think About Content at Every Stage of the Sales Funnel

Manya Chylinski

@Alley424

Dec 11, 2014

Content marketing is the process of “creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience” with the purpose of “changing or enhancing consumer behavior.”* Though the definition doesn’t specify it as such, many people seem to think that content marketing is just a top-of-the-funnel strategy. But when you think about […]

"Marketers have much to gain by including sales in the content marketing mix. Get to it!"

—Marc Cowlin

"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "

—Jason Falls

LEGO’s Winning Recipe for Customer Engagement

Tereza Bilkova

@bilek_tereza

Dec 10, 2014

As a fan of LEGO, I have always been impressed with how well they engage with customers.The favourite Danish toy manufacturer has always had a positive brand image, and with a mission to “Inspire and develop builders of tomorrow,” it comes as no surprise that their customers are a key component to their marketing success. […]

Thismoment In Content Marketing Episode 2: Steven Grasse [VIDEO]

Jason Falls

@JasonFalls

Dec 9, 2014

Madman behind Hendrick’s Gin says, “No one pays attention to ads!” Perhaps one of the most unique content marketing efforts I’ve seen is that of Hendrick’s Gin. The 15-year-old spirits brand bills itself as being “not for everyone” and uses words like “unusual” “quirky” and “peculiar” in its copy. The art and design of everything […]

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