SAN FRANCISCO, CA–(Marketwire – Jan 23, 2013) – Thismoment, the leading enterprise solution for digital brand experience creation, distribution and management, today announced the industry’s deepest analytics integration with YouTube. The new capabilities make Thismoment’s flagship product, the Distributed Engagement Channel (“DEC”), the first solution to provide brand marketers with a unified view of expanded YouTube Channel Insights alongside key performance metrics from Facebook, Twitter, Google+, LinkedIn and Google Analytics.
DEC customers already enjoyed the ability to track, filter and report on YouTube Views by distribution point and geography within DEC’s Content Report. Now, they may analyze additional YouTube brand channel data including Subscribers Gained, Likes, Comments, Shares and Favorites. They also gain the ability to filter data by demographic.
Thismoment Co-Founder and Chief Product Officer Ankarino Lara explains, “DEC’s ability to provide real-time, data-driven insight is a competitive advantage for our global brand customers. By consolidating even more data in DEC’s Content Report, we enable better visibility and more efficient workflow. We take pride in our legacy as a flagship member of the Google Engagement Solutions Developer Program and YouTube’s most experienced brand channel partner, so we are pleased to be the first to deliver this functionality to our customers.”
Thismoment also announced DEC integration with Google+, allowing marketers to easily schedule and publish content to Google+ brand pages. With DEC’s Social Brand Manager, DEC users may simply select the appropriate Google+ account from the same menu that includes other popular social distribution points such as Facebook, Twitter and LinkedIn.
Today’s news closely follows Thismoment’s addition of LinkedIn integration to DEC in December. Both Google+ and LinkedIn are rapidly growing social channels, with more than 400 million and 200 million registered users, respectively. Mr. Lara notes, “With a single click in DEC’s Social Brand Manager, brands can now expand their reach to these vital communities. Each offers distinct benefits to our customers. The LinkedIn conversation and core use case is unique among that network of professionals. A branded Google+ presence gives our customers the potential to engage passionate influencers, boost brand search performance and improve engagement on all mobile devices, particularly Android smartphones and tablets. These capabilities are another milestone in our mission to bring dynamic brand experiences to the broadest, most relevant online audience.”
About Thismoment
Thismoment delivers a cloud-based enterprise platform for digital experience marketing, called the Distributed Engagement Channel (DEC). In active deployment by hundreds of Fortune 500 brands, DEC is used to create, distribute and measure dynamic brand experiences across multiple sites and devices at global scale. Deployed in more than 43 countries and 60 languages, DEC powers hundreds of brand experiences and channels spanning Facebook, YouTube, Web, tablet, mobile, and digital outdoor for many of the world’s biggest brands. To learn more, please visit www.thismoment.com.
