| Thismoment wishes our readers a joyous holiday season and best wishes for the New Year.
This monthly newsletter is brought to you by Thismoment, the world’s leading Enterprise Platform for Dynamic Brand Experiences.
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| News and Updates
Thismoment Webinar Series: Charting the Right Course for Your YouTube Channel
 With daily views topping 3 billion, a new guide-centric redesign and meteoric mobile growth, YouTube is more important than ever to your brand. Join YouTube’s first developer partner and one of our valued customers as we help you to understand recent YouTube releases and hone your YouTube strategy. We will also address community management on Google+.
Date & Time: January 23, 2013, 11:00 AM – 12:00 PM PST
Duration: 60 Minutes
Cost: Free
Click here to register
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 Thismoment Names Leandro Cruz de Paula Divisional Vice-President of Sales for Latin America
Leandro Cruz de Paula has joined Thismoment as the Divisional Vice President of Sales for Latin America. De Paula will be responsible for Thismoment’s continued growth in the Latin American market, building deeper relationships with the company’s existing client base and increasing awareness of its capabilities and success to date.
Read more…
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From Thismoment Blog
This section features recent posts from our company’s blog.
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| Why YouTube’s New Look Helps Brands
 After several updates over the last two years, Google has announced another significant refresh for YouTube. The “new look” marks an important evolution of YouTube and will eventually be rolled out to brands.
Read more…
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| Bridging the Social Perception Gap: Three Best Practices
 The perception gap between what consumers want and what marketers think they want can result in the latter missing out on valuable engagement opportunities. This digital divide also means marketers find their brand channels resembling social media ghost towns or campaigns not quite having the expected impact. How can brands bridge this social perception gap?
Read more…
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| Marketing During the Holiday Season: What Every Brand’s Social Checklist Should Feature
 Marketing during holiday season requires the creation of a social media checklist that’s specially designed to target holiday shoppers. While marketers are leveraging social channels to post special offers, feature product reviews etc. the use of mobile as a preferred medium to buy and research products is on the rise.
Read more…
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Product Updates
A few of Thismoment’s new DEC product features announced this month.
Photo Posting from Social Brand Manager
With DEC Social Brand Manager, users can now upload a photo, enter an existing photo by URL, or select from existing content in their DEC galleries and post the image directly to Facebook and Twitter.
A post with photo:
Becomes a photo post to Facebook:
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| New HTML Showcase Theater
In the first of a wave of new HTML-based theaters, Thismoment has replaced the theater that users on non-Flash browsers and devices will see when they visit a DEC-powered page. Powered by the same CMS settings and images as the Flash-based Showcase Theater, the HTML Showcase is better than ever.
Note: Initially the non-Flash HTML Showcase will be deployed on a go-forward basis, and will only appear for users on devices without Flash support. Most users will continue to see the Flash-based Showcase Theater. |
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Click here for more on the new features in this release.
For additional information on any of these features, please write to support@thismoment.com
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Moments of the Month
Each month, this section will highlight customer examples across different industries. Follow the links below to see live customer channels developed and powered by Thismoment.
Relativity Media Invites Fans to the “21 And Over” Birthday Bash
 Relativity Media’s 21 and Over is the story of a student who celebrates his 21st birthday with two of his best friends on the night before his medical school exam.
The DEC for the comedy film, powered by Thismoment, enables users to watch the film’s trailer. This DEC also features Thismoment’s social conversation module that allows fans to participate in conversations pertaining to
the film.
YouTube
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| Accenture Launches Campus Innovation Challenge
 Consulting, technology services and outsourcing company, Accenture invites users to participate in the Campus Innovation Challenge, an online photo contest.
The Accenture DEC, powered by Thismoment, enables users to vote for their favorite photo submissions. The most innovative entries will win one of the 10 digital cameras and a weekend in Barcelona.
Facebook
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| Guinness Encourages Consumers to be Generous
 One of the most successful beer brands worldwide, Guinness is manufactured by Diageo and is currently available in over 100 countries.
The DEC for Guinness, powered by Thismoment, encourages users to be generous this holiday season. Users can pledge to spend an hour or more of their time to do something good like baking cookies for those who don’t have the time, feeding those in need etc. This DEC enables users to browse through submissions and learn more about the Arthur Guinness fund.
Facebook
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| Twilight DEC Promotes Series Finale with Interactive World Map
 The conclusion to the series, The Twilight Saga: Breaking Dawn-Part 2 sees the Cullens protect their child, Renesmee, from a false allegation that puts the family in front of
the Volturi.
Thismoment DEC for the series finale encourages fans to join the worldwide race to unlock an exclusive video from the movie. By uploading photos, videos or comments to the Twilight Time Capsule, fans can help their region of the world unlock an exclusive video on the newly launched Twilight World Map microsite. Launched on this highly customized DEC, the world map also promotes sponsored Twilight sweepstakes around the web and provides a host of character profiles.
Meanwhile, Thismoment’s ticketing module enables fans to purchase movie tickets. Users can also learn more about the film, tune in to “Twilight radio” and check out submissions among a host of other things.
YouTube | Facebook | Brand Site : World Map , Time Capsule , Breaking Dawn- The Movie | MySpace
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| Intuit Aims to Fulfill Customers’ Wishes
 Founded in 1983 and headquartered in Mountain View, California, Intuit is a software company that offers online accounting software help to small businesses, accountants and individuals.
Thismoment DEC for Intuit invites users to participate in the “Small Business, Big Wishes” UGC contest. To make their wish come true, small business owners are required to upload and share their wish, along with a photo (optional). Users can also ask people to vote for them to improve their chances of winning. Besides participating in the contest, users can also browse through submissions on this DEC.
Facebook | Brand Site |
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Want to know more about Thismoment DEC? Click here to request a demo!
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Learn More About Thismoment |
| Thismoment delivers a cloud-based enterprise platform for digital experience marketing, called the Distributed Engagement Channel (DEC). In active deployment by hundreds of Fortune 500 brands, DEC is used to create, distribute and measure dynamic brand experiences across multiple sites and devices at global scale. Deployed in more than 43 countries and 60 languages, DEC powers hundreds of brand experiences and channels spanning Facebook, YouTube, Web, tablet, mobile, and digital outdoor for many of the world’s biggest brands. To learn more, please visit www.thismoment.com. |
