 Moments that Matter
March 2013 Newsletter |
| This monthly newsletter is brought to you by Thismoment, the world’s leading Enterprise Platform for Dynamic Brand Experiences.
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| News and Updates
What You Need to Know About YouTube’s New Channel Redesign
 YouTube has released its highly anticipated new Channel design, “One Channel”. Previously code-named “Hitchhiker”, One Channel automatically optimizes the viewer experience for every screen, serving today’s mobile, multi-channel audience. Early 2013 saw YouTube preview the new format with several sample channels including Head & Shoulders’ “Deep Like Troy”, enabled by Thismoment DEC. How does this impact brand channel experiences? How exactly will the page architecture change?
Read more…
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| Big n’ Rich: Facebook Gives News Feed A Facelift
 Facebook has finally announced their plans to redesign the News Feed, which remained largely unchanged until now. The revamp can be summarised with 4 concepts: Bigger, Richer, Personalized, and Consistent. What does this mean for users and brands? When is the new design likely to be launched publicly?
Read more…
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Thismoment Webinar Replay
Creating Dynamic Online Experiences: 7 Lessons from the World’s Leading Brands
 Consumers are enthusiastically embracing new online channels and interfaces. The seismic social and mobile shifts disrupting brand marketing are readily apparent; however, the playbook for social brand success is still being written. Brand goals haven’t changed–awareness, affinity, conversion–but tools and strategies have. Join Thismoment CEO Vince Broady, Kia Motors, and creative agency David & Goliath as we examined how some of the world’s leading brands have differentiated their voices and notched significant wins in this noisy but rewarding new world.
Recorded on: February 27, 2013
Duration: 60 Minutes
Click here to view the recorded webinar
Our next webinar: Building Your Brand with Growth Channels: Instagram, LinkedIn and Google+. Stay tuned for more details. |
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Thismoment Highlighted in Forbes
Innovative Advertising Is About Integrating TV with Social – KIA Motors Uses Social Media to Reach the New Audience
 KIA worked with brand marketing software partner Thismoment to deliver the technological infrastructure and the impressive business results across the campaigns. Previously Forbes wrote about how Thismoment helped Coca-Cola, Procter and Gamble, Hunger Games and Intel deliver dynamic brand experiences. Real-time branding is a must have in this new era of consumers.
Read more…
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From the Thismoment Blog
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| YouTube Marketing for CPG Brands: 3 Best Practices
 Having understood that videos are highly valuable marketing assets, it’s unsurprising to see brands in the consumer packaged goods (CPG) industry turn to YouTube. From showcasing product demos and “how to” videos, CPG marketers are leveraging YouTube to strengthen brand presence, maximize engagement, live stream events and feature customer testimonials.
Read more…
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| Delivering a Dynamic (and Super) Brand Experience
 From Super Bowl XLVII campaigns to Target’s live runway event, customers using Thismoment Distributed Engagement Channel (DEC) are averaging more than 6 minutes of time-on-site; a very impressive statistic compared to typical thirty second TV ads. How did these brand innovators and major advertisers deliver a dynamic brand experience online? As audiences dramatically adopt second screens along with live TV, how is DEC enabling brands cope and ensure maximum engagement?
Read more…
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Product Updates
Publish on Your Terms
Consistent with Thismoment’s commitment to make DEC the most configurable solution in its class, users may now edit Terms & Conditions (at the very bottom of their pages) via DEC’s Pagemaker. This allows users to replace the default privacy policy with their own, as well as to add additional links and policies.
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| New Sidecars Ready to Roll
We continue to replace our Flash Theaters with HTML versions for a more consistent, higher quality viewing experience across all devices. In addition to HTML-based “Tile” and “Mosaic” theaters, fully mobilized versions of our popular “Sidecar Left” and “Sidecar Right” theaters are now available.
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Click here for more on the new features in this release.
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Moments of the Month
Each month, this section will highlight customer examples across different industries. Follow the links below to see live customer channels developed and powered by Thismoment.
Machinima Enables Partners to Feature Live Streams
 Machinima is a video entertainment network for gamers around the world and is also one of YouTube’s biggest content producers.
Thismoment DEC for Machinima Live allows the 5,000+ Machinima partners to feature live streams on the channel at any given time. The D.I.C.E. Game Awards was one of the recent events to be exclusively broadcast live, with three different simultaneous streams. Users can also browse through the featured live streams, know what’s coming soon, and participate in the fun poll. This DEC also features Thismoment’s social conversation module that enables users to join the conversation and obtain real-time updates from official feeds and fan sites from around the globe.
YouTube
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| Fox Invites Audiences to “The Internship”
 Starring Owen Wilson and Vince Vaughn, The Internship is the story of two salesmen who find their way into a coveted internship at Google.
Thismoment DEC for the comedy film enables users to watch the trailer. Besides following the film’s updates on various social channels, this DEC invites users to “Start Your Internship”. Users can “upgrade” their career to an internship by keying in some information about themselves. This DEC also features Thismoment’s social conversation module that enables users to join the conversation pertaining to the film.
YouTube
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| Disney Encourages Interns to Share their Stories
 Commonly referred to as Disney, the Walt Disney Company was founded in 1923 by Walt and Roy Disney as the Disney Brothers Cartoon Studio.
Thismoment DEC for Disney Careers invites current interns or alumni of Disney Professional Internship Program to share their stories through the “Share Your Story” UGC campaign. This DEC also features the “Share Your Day” UGC campaign where a current participant or alumni of the Disney College Program can share their experiences and favorite memories. Users can also browse through submissions, check out recruitment events, search for jobs, download wallpapers and view the slideshow.
Facebook: Disney College Prorgam , Disney Interns
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| Matchbox Launches “Heroes Wanted” Contest
 Owned by Mattel Inc., Matchbox is a toy brand that was first introduced in 1953 by Lesney Products.
Thismoment DEC for Matchbox invites users to the “Heroes Wanted” UGC contest as part of the brand’s 60th anniversary celebrations. To enter, users are required to upload pictures of their kids dressed up as their favorite real-life heroes, along with a quick caption explaining what makes them a true Matchbox hero. The grand prize is a $60,000 scholarship. Users can browse through submissions, learn more about the products in the Matchbox line up and check out the featured stories on this DEC.
Facebook
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| Kona Inspired Unveils “Anything is Possible” Challenge
 For the athletes determined to participate in one of the toughest events in endurance sport, Ironman has launched the Kona Inspired program. The 2013 Ironman Kona Inspired Challenge selects athletes for the Ironman World Championship Triathlon, to be held in Kona, Hawaii.
Powered by Thismoment, the Kona Inspired DEC features the “Anything is Possible” UGC campaign. To enter, participants are required to upload a 90 second video showing how they represent the “Anything is Possible” Ironman mantra. This DEC also enables users to check out submissions, learn more about the campaign and the Ironman Foundation.
Facebook
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Want to know more about Thismoment DEC? Click here to request a demo!
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Learn More About Thismoment |
| Thismoment delivers a cloud-based enterprise platform for digital experience marketing, called the Distributed Engagement Channel (DEC). In active deployment by hundreds of Fortune 500 brands, DEC is used to create, distribute and measure dynamic brand experiences across multiple sites and devices at global scale. Deployed in more than 43 countries and 60 languages, DEC powers hundreds of brand experiences and channels spanning Facebook, YouTube, Web, tablet, mobile, and digital outdoor for many of the world’s biggest brands. To learn more, please visit www.thismoment.com. |
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Thismoment, Inc.
222 Kearny Street, Suite 500, San Francisco, CA 94108, USA
415-684-7040 | info@thismoment.com |
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